Middlesex University
I Had the privilege of turning campus buzz into digital fire.
I jumped in to revamp Middlesex’s social game building strategies, whipping up content, and launching campaigns that got students hyped to join in, chat, and stick around. Whether it was career events or mental health chats, I made uni life pop online in a real way.
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Drove social media strategy across a vibrant university community, with a sharp focus on Gen Z students and staff leveraging trends, memes, and real-talk content to spark conversations and boost participation in campus life.
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Led multichannel campaigns for flagship programs, turning academic initiatives into scroll-worthy moments:
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Career Connect: Crafted TikTok challenges and Instagram Reels that connected 500+ students with industry pros, driving 30% more sign-ups and viral shares.
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GradStock: Hyped the ultimate grad fair with Snapchat filters and live Stories, resulting in record attendance and impressions in one week.
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MDXcelerator: Built buzz around entrepreneurship pitches via targeted Facebook groups and Threads, increasing applicant engagement by 45% and landing features in student spotlights.
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Teamed up with faculty deans, the marketing crew, and the mental health squad to co-create content that felt authentic and supportive think wellness tips woven into event promos, helping us deepen trust and hit 20% higher interaction rates.
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Produced killer digital assets (videos, graphics, carousels) that nailed the uni's bold, inclusive vibe while diving into analytics to pivot fast, optimizing for peak times and formats that kept our audience hooked (hello, 2x reach growth month-over-month!).
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Backed PR glow-ups and award pushes with on-point content drops and tracking dashboards, amplifying Middlesex's story to prospective students and beyond because who doesn't love a uni that's equal parts inspiring and relatable?
All in, these efforts lit up student engagement, grew our follower base by 25%, and made social media the heartbeat of campus connection
