FREELANCE DIGITAL MARKETING MANAGER
Had the privilege of partnering with growing businesses to expand their reach and build real audience connections. I worked closely with founders and teams to develop targeted social strategies, create high-performing content, and turn insights into measurable growth.All while keeping the brand’s voice authentic and relatable.
-
Collaborated with startups, local brands, and educational clients to strengthen their digital presence, focusing on organic growth through relevant, trend-aware content that resonates with Gen Z and millennial audiences.
-
Delivered a single Instagram Reel that surpassed 20K views and grew one client’s monthly reach by over 30% in just three months—all through strategic posting, audience listening, and rapid optimization.
-
Partnered with in-house marketing teams and micro-influencers to co-create paid and organic ad campaigns that felt native, not salesy—blending brand messaging with trusted voices for higher trust and conversion.
-
Designed and executed multichannel campaigns that drove tangible results:
-
Promoted a student event series using Reels, Stories, and cross-platform teasers generating 100K+ impressions and record attendance in under a week.
-
Transformed a small business’s Instagram into a lead-generation engine, doubling inbound inquiries within 60 days using engaging carousels and user-focused storytelling.
-
Built balanced content calendars blending brand pillars with trending formats, resulting in an average 40% increase in engagement across key platforms.
-
Worked hand-in-hand with stakeholders from CEOs to marketing coordinators and influencers—to shape content that felt human, not corporate, while aligning with business goals.
-
Analyzed performance daily, using data to refine timing, tone, and tactics—turning underperforming posts into high-impact wins and low-visibility periods into breakout months.
-
Produced clear, actionable reports that translated metrics into strategy, helping leadership see the direct link between social activity and business growth.
